PRIVACY POLICY

Last updated: October 2026

1. INTRODUCTION

ALPEA attaches great importance to protecting your privacy and personal data.

This Privacy Policy explains what information is collected when you use the website www.alpea-collection.com, how it is used, and what your rights are.

By using this website, you agree to the practices described in this policy.

2. DATA COLLECTED

As part of our activities, we may collect the following information:

  • First and last name
  • Postal address
  • Email address
  • Phone number (if provided)
  • Order-related information
  • Information submitted via our contact or registration forms
  • Browsing and website usage data

We do not collect any sensitive data within the meaning of applicable legislation.

3. USE OF DATA

The information collected is used solely in connection with our activities, in particular for:

  • Processing and shipping orders
  • Providing order tracking and customer service
  • Responding to contact requests
  • Managing newsletter subscriptions
  • Improving the user experience
  • Complying with our legal, accounting, and tax obligations

ALPEA does not sell or rent any personal data to third parties.

4. PAYMENTS

Payments made on the website are processed by secure, specialized providers such as Shopify Payments, TWINT, or any other provider offered at checkout.

ALPEA never has access to customers' full banking details.

Transactions are protected by security protocols that comply with industry standards.

5. COOKIES

The website uses cookies necessary for its operation, as well as, where applicable, analytics tools designed to improve the user experience and website performance.

You can manage or decline the use of certain cookies through your browser settings or the management tools made available to you during your visit.

6. DATA RETENTION

Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected or in accordance with applicable legal obligations.

Certain data related to orders may be retained for longer to meet accounting and tax requirements.

7. DATA SHARING

Personal data may only be shared with the partners necessary for the operation of the website and the fulfillment of orders, including:

  • Shopify for hosting and operating the online store
  • Payment providers
  • Carriers and logistics partners
  • Technical providers involved in the operation of the website

These partners only have access to the information strictly necessary to perform their services.

8. YOUR RIGHTS

In accordance with applicable Swiss data protection law and, where applicable, European regulations, you have the following rights, among others:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to object
  • Right to data portability

To exercise these rights, you can contact us at the following address:

contact@alpea-collection.com

9. SECURITY

ALPEA implements reasonable technical and organizational measures to protect personal data against unauthorized access, loss, disclosure, or modification.

However, no electronic transmission or storage of data can be guaranteed as completely secure.

10. LINKS TO THIRD-PARTY WEBSITES

The website may contain links to websites operated by third parties.

ALPEA does not control these websites and accepts no responsibility for their content or their data protection practices.

11. AMENDMENTS

This Privacy Policy may be amended at any time to reflect changes in our activities, services, or applicable legislation.

The version published on this page shall prevail.

12. CONTACT

For any questions regarding this Privacy Policy or the processing of your personal data:

ALPEA

contact@alpea-collection.com